“8 Ways Marketplaces Can Help Build and Keep Trust” Written by Michelle Hansen, Senior Product Marketing Manager If you are in the marketplace business for the long-haul, then you know a thing or two about trust. With increased competition from behemoths like Amazon, eBay, Etsy, AirBnB, and Uber, it is now more imperative than ever …
“Alternative Payment Methods to Propel eCommerce Growth in Europe” Written by Bruce Dragt, EVP of Product When PayPal emerged in the late 90s, it changed the game for small businesses in the United States. Individual contractors, Mom and Pop stores, and side hustlers would no longer have to fear being unable to accept credit cards …
“Alternative Payment Methods Are Significantly Impacting The Vacation Rental Industry” Written by Bruce Dragt, EVP of Product Alternative Payment Methods (APMs) are gaining favor around the world; according to the Global Payments Report 2017 by WorldPay, are set to overtake credit cards as the most popular online payment method by 2021. The multi-billion-dollar vacation rentals industry is …
“Alternative Payment Methods Are Taking Over Global Online Businesses” Written by Bruce Dragt, EVP of Product When was the last time you pulled out a wad of cash to pay for dinner or a stack of dollar bills to cover your rent? If you’re like the rest of the developed world, chances are, it’s been …
“The Best Start Ups for Baby Boomers: How Technology is Bridging the Generation Gap” written by Francesca Gottardo. When was the last time you thought paying with a paper check was easy? While I may be an older millennial, I am a millennial nonetheless, and if you told me that I had to pay for …
“The Marketplace Ecosystem: How to Serve Two Types of Customers – Buyers and Sellers” written by Kori Sato. When you sit down to build a marketing strategy, most resources point you to those tried-and-true “Marketing 101” steps that tend to apply to almost any business. No doubt you have heard them before: build your brand, …
“What the Sharing Economy Might Look Like in 2020” written by YapStone. I wonder if our parents ever knew that a burgeoning economic boom could emerge from the fundamentals of solving problems between squabbling siblings: “Just take turns! You ride the bike around the block twice then let your brother ride around twice. Share or …
“10 Women in Tech We Admire” written by Debra Tenenbaum, EVP/Chief People Officer, YapStone. As a pioneer of the fintech movement, at YapStone, we’re continually on the lookout for top talent making waves in their industry. As an equal opportunities provider, we’re keenly aware that some of the smartest innovators in the tech industry today …
“How to Connect with Your Customers in the Digital Age” written by YapStone. The rise of technology and big data over the last decade, and especially the last few years, has given companies a tremendous advantage when it comes to knowing the customer. It is easier than ever to target your exact audience, whether that’s …
“3 Ways to Find Your Inner Creative if You Work in Tech” written by YapStone. If you work in a tech-related field, you’re likely accustomed to the generalizations that come with working in an industry not exactly known for its artistry or creativity. Tell someone you’re an engineer or data analyst, and you can see …
“Business Lessons We Learned from Our Moms” written by YapStone. Whether you work at a large corporation or small business, if you’re an engineer or customer service representative, the lessons we learned from our mothers carry on to guide us in our professional lives. So, to celebrate the moms who inspire us, we asked Yapsters …
“6 Ways to Give Your Technology Business a Spring Cleaning” is written by YapStone. Spring has officially arrived, and with it comes flowers, new beginnings, and the desire to deep clean everything you own. If you’re doing some spring cleaning this year, make sure you don’t overlook the dust bunnies that may have built up …
“What Does Working Smarter Really Mean?” is written by YapStone. You’ve probably heard the expression “Work smarter, not harder.” Essentially, it means that there is no inherent glory in being the first one in the office and the last one out if you’re wasting your time in between. It’s better to be the person arriving …
“Why Cultural Intelligence is Integral to Growing an International Business” is written by YapStone. You may have experienced culture shock if you ever visited a new country for the first time and didn’t speak the language. But try bringing your business across borders, and the term carries a whole new meaning. Doing your market research …
“Business Longevity is All About Building Lasting Relationships” is written by YapStone. Ask anyone in a long-term marriage or friendship what the key to their success is and you are sure to get a mixture of answers. Mutual interests, trust, a shared sense of humor, attraction and other qualities may make up the foundation of …
“High Growth Fintech Companies Have the Luck of the Irish” written by YapStone. Think about recent strides that the Fintech sector has made in our economy and your mind may turn to bleeding edge technology hubs like Silicon Valley or New York. You may even consider world financial centers, such as London, Tokyo, or Geneva. …
“Why We’re Passionate About Fintech” written by YapStone. If you ask most young people what career they want to pursue after college, you’ll probably get a variety of responses. Repeat the same question with the prefix “if money were no object,” and you’ll notice that the answers change. But why should that be? We’re conditioned …
“Peering into the Future of Marketplace Companies” written by YapStone. We don’t want to age ourselves or anything, but doesn’t seems like it’s been years since anyone took a taxi to the airport, flew to a business meeting and then stayed at a regular hotel? In a very short time, marketplace companies have exploded onto …
“According to Science, Here’s How Passion Leads to Success” written by YapStone. There’s an often-repeated phrase in entrepreneurial circles: “If you can be happy doing anything else, then do it.” Owning a business can be like running a marathon – it’s a long term commitment and if your heart isn’t in it, you’ll lose your …
“3 Telltale Signs That It’s Time For Your Company to Scale” written by YapStone. You know your best friend in middle school? The one who stuck by your side through thick and thin, as you played tricks on the teachers and made people laugh? It sure was fun learning about life together and finding new …